| Summary: | 碩士 === 東海大學 === 高階經營管理碩士在職專班 === 107 === This study uses case studies to explore the impact of customer orientation on business model innovation and business performance, case JX is a company in the kitchen industry, mainly imported Italian kitchen utensils, improve competitiveness with innovative business models, case JX's business model innovation content, includes customer value proposition, monetization model, key resources and key processes. The study found that, case customer-oriented culture of JX company, helps to innovate business models and improve business performance.
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