A Study on the Business Strategy of Medium and High Level Machine Tool Industry at Taiwan - A Case Study of A Company

• Main Authors: KO,PEI-CHEN, 柯沛蓁
• Other Authors: HUANG,KAI-I
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/cepd9u

碩士 === 東海大學 === 高階經營管理碩士在職專班 === 107 === Taiwan's machine tool has been developed for more than 70 years. It is used in industrial production and manufacturing of various equipment components. It has been developed from the traditional processing bed to the highly customized medium and high-end machine tool. The high-end machine tool provides the high cutting speed required by customers. Multi-axis turning and milling combined cutting function and capable of competent complex surfaces precision automated processing intelligent manufacturing. The development of all fields depends on the complete solutions that equipment manufacturers in the machinery industry can provide. Coupled with the rise of Industry 4.0 the rapid development of emerging technologies such as the Internet of Things big data and artificial intelligence has made the global machine tool industry constantly research and development. Software and hardware new modules are arranged and combined to move towards automation and smart manufacturing to enhance customer benefits. This study uses six-force analysis SWOT analysis and deep interview summarization to obtain the following conclusions of this study : (1) Provide a full range of customer value-added services: not just provide equipment but provide complete solutions including equipment value-added servicesTalent supplytraining technology upgrades etc. (2) Mastering the demand of China's supply chain to transform Southeast Asia's machine tools: The original layout of China's supply chain has caused migration thus promoting the new demand for the Southeast Asian machine tool market. It is a favorable opportunity for foreign companies to enter the manufacturing industry in Southeast Asia. (3) Development of aerospace processing equipment composite processing technology: such as latheing milling machine grinding machine drilling machine with subtractive processing and 3D printing technology adding processing etc. to create a highly digitized medium and high-end machine tool in response to the terminal Customer needs. (4) Integration technology upgrade: integrate technology upgrades in three aspects : intelligent processing predictive maintenance system and visual management.