| Summary: | 碩士 === 東海大學 === 高階經營管理碩士在職專班 === 107 === This study is based on the case study of Yuanjun International (shares) company located in Taichung Industrial Zone (herein after referred to as the case company) to explore the company's business development strategy. The case company is Taiwan's top ten machine tool cutter manufacturers with 23 years of operating experience. The research methods mainly include case company visits and implementation of questionnaire surveys. The main research and analysis found that although Taiwan has abundant human resources and good geography, but it faces technical problems where talents are not easy to cultivate, mainland natural resources limit exports, and Taiwan's raw materials have no advantages. By determining the success or failure through the details, Taiwanese companies must pay attention to refined management, strict management of production processes, and strive for excellence so that the quality of their products is stable and can be continuously improved. Taiwanese companies must also strive to upgrade their technology and develop new low-cost, high-precision and custom-made products. From the analysis of the external environment, it is found that the potential competitors have low threats, medium bargaining power to suppliers, high bargaining power to customers, no threat of substitutes, and high intensity of competition within the industry.
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