| Summary: | 碩士 === 國立臺北科技大學 === 工業工程與管理系 === 107 === In recent years, the market of Taiwanese tea still growth strongly. Under the fierce competition of various brands, the industry is undergoing many changes to create the advantages of various brands, especially in terms of environmental protection and physical health. In addition, the Taiwanese tea chain has also begun to focus on transnational development, especially in mainland China and Southeast Asia. These countries are developing markets. The payment ability of consumers in these countries is increasing year by year and is a potential market.
Base on the literature discussion, this study sorts out the possible key success factors of the Taiwanese tea industry. Base on the above analysis results, we know the priority of each key factor, such as adherence to service consistency, innovative packaging design to make consumers novel, and consistent products. Adjustment of management, change + innovation + creativity, Demonstrate the characteristics of employee characteristics , Strengthen research and development of new products，etc., is currently a key success factor for the successful promotion of the Taiwanese tea chain store industry in Taiwan.
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