| Summary: | 碩士 === 國立臺北科技大學 === 管理學院EMBA華南專班 === 107 === The LED driving power industry is gradually becoming mature from the growth stage, and the growth rate of the industry is slowing down. In recent years, the global market demand growth rate of LED drive power products has slowed down, while the growth rate has been maintained at more than 10%, and the growth rate of this product is expected to continue until 2020. With the change of lighting mode, the development of LED driving power industry is accelerated. In order to find a way out for the operation of the LED drive power industry in the Red Sea and grasp the trend of the industry market, this study will help us to understand the LED drive power industry and its future management strategy. Based on the results of this study, some suggestions on the adjustment of marketing strategies are put forward to enhance the market share of products. Through SWOT analysis, we can know that the LED industry and its related industries are strongly supported by the policies of governments all over the world. In the future, the product standards of the LED driving power industry will gradually be unified, and it will develop toward high-power LED driving power products to make market segmentation. Through the analysis of Porters five-force model, we know that both buyers and suppliers have great bargaining power, and that the demand for low-power products of LED driving power supply is very large, and the competition is very fierce. We should focus on the development of high-power products of LED driving power supply, and develop additional functions of their products to create additional value. To add value to products, many products combine the concept of the Internet of Things to develop more intelligently. The two main routes are smart home and smart city.
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