| Summary: | 碩士 === 國立臺北科技大學 === 管理學院EMBA大上海專班 === 107 === Coffee and dessert, which completely interpret all the wonderful things within life. Because the coffee environments in China are quite competitive, how to combine theory and reality is the main point that we discuss in the essay.
Although the histories of coffee have not been recorded, it is influenced from American coffee cultures deeply and people have coffee developing in the main cities in China, such as Shanghai, Beijing, Guang-Dong etc. Along with the economic growth, more and more people spend their time enjoying coffee. Because the requirements of the big marketing, more businessmen join the coffee industry to share the profits. As following the mode of consumptions and customer behaviors changing, like traditional business models like B2C are less advantage, creativity abilities become more important. So how to stand out in such the big coffee industry, this essay will focus on the C Company, which have expanded bakery stores in Taiwan, China, America, Australia and Hong Kong for over 1000 stores, comparing with the new competitive to realize and analysis the advantages and disadvantages to find a suitable and useful business model.
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