| Summary: | 碩士 === 國立臺北科技大學 === 管理學院EMBA泰國專班 === 107 === ABSTRACT
The current economic situation is changing every moment and the China-US trade war continues to heat up. The impact on the country in Southeast Asia is inevitable. As the center of Southeast Asia, Thailand has responded to the overall economic layout and policy, and proposed the “East Economic Corridor” as the “Thailand 4.0” development plan.
Under such a policy, the mold and die industry itself has a direct impact on the unique characteristics of the industrial industry. Moreover, the ups and downs of the mold industry also show an important indicator of regional economic development. At the same time, the industrial revolution has been changing in various industries. In such a large environment, the industrial base Indicator of the development indicators of Thailand such as the center of Southeast Asia have a certain impact on the overall industrial development.
Miniature to the research on TKSM is representative of this aspect, because the TKSM mold base is more important supplier of basic industrial products for the overall mold and die industry, namely： mold base and special mold steel; it is the main raw material of the mold industry. Compared with the traditional industries, the standard mold base has large capital and intensive industrial characteristics.
TKSM was established in 1995. After 24 years of continuous efforts, the company has been continuously improving its technology and product precision. The annual investment, quality and service improvement continuously, the overall operation is stable and the market positioning is clear, with the impact of the external environment, it has a geographical advantage, and it has a one-stop service from the industrial chain, the middle and the downstream, and can have a place in the participation of more competitors. From the enterprise interviews, it is the valuable reference for the development of the company's growth strategy, such as the formulation of environmental change response organization goals, product structure, product strategy, continuous effect management, and so on. And the reference to the growth of related industry companies, to develop the company's growth strategy business objectives： Master customer needs, customer satisfaction, continuous improvement, Up and down integration,
Do it first, then grow bigger, Self-interest, Create value and benefit society.
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