The Taste of Success – Investigation into Museum Merchandising at the Tainan City Government Cultural Affairs Bureau on Cultural and Creative Product

• Main Authors: WANG, YU-PIN, 王郁品
• Other Authors: TZENG, SHIN-CHIEH
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/2e9tg4

碩士 === 國立臺南藝術大學 === 博物館學與古物維護研究所 === 107 === In recent years, the museum will actively develop overseas commodity derivatives, because these commodities in addition to commemorative value, but also both the cultural connotations, can deliver educational museum society. The museum features to object-oriented concept from the past, research, exhibition, education, depending on when the museum is the field of preservation, and gradually evolved to the people-oriented implications, increasing the rest of the feature, and then evolved to value-oriented museum experience. After visiting the exhibition at the museum, in addition to the audience witnessed a real object or take pictures, but also they can be sold they can extend the visiting experience and the memory through the consuming in the gift shops. It represents one shop selling corporate image, museum shop, too, was hoping to establish a sense of identity and a sense of trust by designing and selling audience of derivatives, thereby extending the memory after the visit to the museum. This study will take the Tainan City Government Cultural Affairs Bureau as example, to explore the possibility of the development of commodity derivatives and related issues.