Research On User Impact Factors Of Virtual Tourism Information Service Design

• Main Authors: Huei-Ming Chiao, 喬惠明
• Other Authors: Wei-Hsin Huang
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/y26v43

博士 === 大同大學 === 設計科學研究所 === 107 === The tourism industry has a great market value, and the content appeal of the tourism information service has become one of the factors that attract tourists. An in-depth and interesting introduction to local cultural materials and local allusions will bring more online or physical visitors to the attraction. Rapid development can adapt to the high-quality information services of different equipment, can promote the freshness and goodwill of tourism information services, and will achieve substantial results in inheriting cultural heritage. First, this study uses agile development methods to design virtual reality guide platforms. Based on the theme of attractions and tourism factory in northern Taiwan, this study designed a variety of multimedia navigation content for a single theme, and combined with a number of theme to build the information service platform needed for this research. Applying the concept of Component-Based Software Engineering and game-based learning to the design of digital tourism information service content. This study try to establish a new tourism information service content development model. In addition, the cultural tourism is combined with 3D VR/AR technology to produce the indoor 3D interactive culture guiding results, which can be viewed on the web and hand devices. Then analyze the learning outcomes and user behaviors of the content designed by this information service platform. A total of 391 students from a University of Science and Technology in Taiwan was participated in this study. The results of the research so far indicate that the content of this platform has a learning effect. In terms of user's technical acceptance, this study is based on the integrated technology acceptance model（UTAUT）to increase interactivity as an external variable to understand the impact of interactivity on user intent and behavior in multimedia tourism information design. It has been found that the design of the digital navigation platform and the combination of fashion and news can make the learning of the original English that is not noticed can also improve the learning effect.Not only can virtual reality be realistically presenting attractions and sightseeing factories, but also an unforgettable and worthwhile experience.