A Study on Travel Motivation、Experience Value＆Revisit Intention of Taiwanese Travelers to Korea

• Main Authors: CHANG, PEI-PING, 張佩萍
• Other Authors: CHANG, TAIN-SHYANG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/54d35m

碩士 === 環球科技大學 === 觀光與生態旅遊系環境資源管理碩士班 === 107 === The purpose of this study was to investigate the differences of personal background among travel motivation, experience value, and revisit intentions. The sampling range included those who have traveling experiences to Korea. Convenient sampling was adapted to acqire a sufficient amount of data. This study used SPSS 22 statistical software to run descriptive statistical analysis, independent sample t-test, and single-factor analysis of variance for the collected data. A total of 680 copies of printed questionnaires was distributed and collected in the two major domestic travel exhibitions in May 2019. The total effective samples were 650, excluding those whose respondents were under age of twenty years old (inclusive). We concluded that among the personal backgrounds traveling to South Korea, the differences among the degrees of education were significant in travel motivation, experience value, and revisit intentions.