Patent and Trademark Applicants' Selection of Intellectual Property Rights Offices Factor Research - An Example of Taipei City

• Main Authors: CHANG YU-MEI, 張遊美
• Other Authors: TSA, CHANG-CHUNn
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/pm93ue

碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 107 === In view of the importance of the consideration of patent applicants for the selection of intellectual property rights, in reviewing the past literature, we find that there are few studies on the consideration of patent applicants for the selection of intellectual property rights. This study is based on the Delphi and AHP to understand the factors in which a patented trademark applicant selects a smart property firm. In the first phase of the study, the project was first screened, and the final results were collected through a questionnaire survey conducted by Delphi and AHP. The following conclusions can be summarized: 1. The three facets "performance", "service" and "enterprise" of the applicants for the selection of intellectual property rights by the patent applicants can be summarized. 2. In the "performance" indicator, the results show that "performance" is the most important, followed by "past record." 3. In the "service" indicator, the result is that "guarantee" is the most important, followed by "response", "service environment", "customization" and finally "empathy". 4. In the "enterprise" indicator, the result is that "Word of mouth" is the most important, followed by "image", "brand", "price" and finally "ability".