A Study of Hairdressing Management - A Case Study on Z Chain Store

• Main Authors: CHEN, YU-JEN, 陳昱蓁
• Other Authors: TING, HSIEN-JEN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/g6j586

碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 107 === The global economy is liberalized, chain operations are rapidly and successfully replicated business models, and economies of scale are created. Chain operations are the mainstream of the expansion of the hairdressing industry. Since the Republic of China in the 1980s, domestic chain-related enterprises have continued to develop, and hairdressing chain stores have begun to introduce enterprise management models, such as cost analysis store performance, operation process design, computerized control, internal education and training, etc., in order to maintain the competitive advantage of the domestic hairdressing industry. The company's sustainable development, the brand segmentation between the players is more obvious (Zhan Huishan, Lin Ronghui, 2006). Today's hairdressing chain managers not only have a sound corporate organization structure, but also actively cultivate the management talents of chain hair salons with potential and success. Most of their chain stores are based on the development of the regional market and multi-brand strategic alliances. In order to expand the company's sustainable management policy. The purpose of this study is to explore the Z hairdressing enterprise chain store, the development of the business model from the beginning, transformation to multi-brand strategy, the unique business model of high-quality chain brands to promote fashion, improve professional technology and service quality, and more to occupy the market with a diversified business model In one place, the researchers used case-based research and comprehensively analyzed and analyzed the chain hairdressing industry, reading and collating relevant literature, books, and hairdressing materials to assist theoretical foundations, and using qualitative semi-structured in-depth interviews. The direction of the research question is to explore the business management strategy of the case Z chain enterprises. In the face of a market-saturated and competitive generation, how to consolidate the corporate brand becomes an indicator of market share, and maintains competitive advantage for a long time to develop the market. The researchers summarized the contents of their interviews and concluded that the Z hairdressing chain companies got the following results in the competitive market: (1) Z chain stores face market development; brand management leadership, consolidation of talent brand extension development, and multi-brand market development are the business strategies for enterprises to consolidate market share. (2) Z chain store talent cultivation system is complete, performance appraisal promotion system is perfect, and employee career planning is multi-dimensional development, which is the management strategy of enterprise human resources. (3) Z chain store brand extension development; strengthening service quality to improve customer satisfaction, the company combines products, education, technology as a competitive advantage and cultivates the core competence of the service industry to strengthen the chain system. (4) The analysis of the key factors of the Z-chain store's diversified business model and business success is the company's sustainable business strategy.