| Summary: | 碩士 === 萬能科技大學 === 資訊管理研究所在職專班 === 107 === Along with the popularization of the smartphone and network, Instant Messaging software has become the main communicative media in the daily life. The social way of elementary school students has changed due to the emergence of Instant Messaging software.
The study uses the association rules of data mining. Association rules is applied to find the correlation between elementary school higher students’ background and their preference for LINE stickers’ attribute. This study inquiries into the students in New Taipei City and Taoyuan City of four elementary schools.
This study finds out that the three stickers have mutual predictive relevance, such as Sanrio stickers, food stickers, and animal stickers. In other words, students who already choose Sanrio stickers also have preference for choosing food stickers and animal stickers at the same time. Boys who already choose food stickers also have preference for choosing Sanrio stickers at the same time. Girls who already choose Sanrio stickers also have preference for choosing food stickers at the same time. The sixth graders who already choose animal stickers also have preference for choosing cute character stickers at the same time. The fifth graders who already choose Sanrio stickers also have preference for choosing food stickers at the same time. Students, from four schools, who already choose animal stickers also have preference for choosing Sanrio stickers at the same time. The students, in New Taipei City, who already choose animal stickers also have preference for choosing Disney stickers at the same time. The students, in Taoyuan City, who already choose Sanrio stickers also have preference for choosing food stickers at the same time. This study could be used for reference taken by companies and sticker designers.
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