Marketing of Products Made by Inmates in Correctional Facilities–A Case Study of Taoyuan Women's Prison

• Main Authors: CHU,YUNG-YUN, 朱泳澐
• Other Authors: LIU DIAN YAN
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/2fuh47

碩士 === 育達科技大學 === 文化創意設計研究所 === 107 === For a long time, national policies have positioned correctional authority as the admin-istrative body which execute penalties and detain criminals. Today, due to the difficult sit-uation caused by overwhelming number of inmates with limited space, the authority must strengthen the education to reduce recidivism on the one hand, and run itself commercially, train inmates into production workers on the other. Since the safety of products is valued more and more nowadays, products produced by government are considered as indicators, in comparison to ones produced by private industries. The purpose of this study is exploring the marketing strategies enhancing competi-tiveness of Taoyuan women’s prison’s products. I applied qualitative research to under-stand the operation, space, and characteristics of the mode of the production. From the conclusions of the interviews, the discoveries could be stated as follow: 1.Products features: Adhere to the policies of not adding chemicals, and establish the singularity of the products to enhance competitiveness. 2.Social responsibility: Actively invite people to visit the prison, observe the production process, in order to increase the visibility of the product and promote the brand-name. 3.Enterprise management: run in the spirit of enterprise management, and seek for professional resources, in order to establish the image of specialization and creativity. 4.Marketing platforms: refine the digital process of the products, in order to improve the convenience and appeal of purchasing, 5.Space and time use: diversify the usage of same space, inspect the production process, and maintain a variety of products. 6.Design and packaging: encourage the inmates to take part in the design and packaging process of the products, and discover the designing potentials. Finally, this paper proposes several suggestions according to the study, in order to re-fine further policies.