| Summary: | 碩士 === 國立雲林科技大學 === 創意生活設計系 === 107 === When 1997 Thailand’s government was trying to solution the economic crisis
The Government and the people, based on the identity of the self-culture, to promote
the Thai-Culture Industry. "Thai design" has self--created brand, and promote Thai-
design of the brand to the international market.
This study was visited Thailand's company Yothaka, explore craftsmanship how
to used in design, collect and analysis data to Crafactor for comparative analysis.
These years, Taiwan's government has promoted the New Southbound Policy,
And also hopes that Taiwan's cultural creative design, will into the international
market. The purpose of this study is to:
(1) The Thai Government is promoting the cultural and creative industries.
(2) Thai cultural spirit in the design, and the preservation of traditional crafts.
(3) Thai designers create their own brands marketing around the world.
(4) Will be providing a reference for creative design and brand marketing in Taiwan.
This study went to Thailand interview, the data collated analysis after doing
comparative analysis, and the conclusion is summed up as:
1. Thai Government policy supports cultural and creative industries and develops.
2. Thai Government Focus on the cultivation of design talents.
3. Thai Government actively promotes design brand marketing.
4. Creative Design hardware and software facilities complete.
5. government subsidies and industrial marketing channels.
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