The Impact of Sales Promotional Activities on Customer Purchase Behavior: A Case Study of Software Products of ETA Informatics Joint Stock Company
碩士 === 國立雲林科技大學 === 企業管理系 === 107 === In the current market economy, with the economic development, businesses compete more and more fiercely. In order to survive and develop, businesses must find themselves an advantage over competitors. They need to make customers aware of the differences of their...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/r4xeak |