| Summary: | 碩士 === 國立雲林科技大學 === 技術及職業教育研究所 === 107 === The study aims to explore the major factor in successful cross-cultural management using Taiwanese entrepreneurs in Vietnam as an example.
The researcher utilizes qualitative research methods in this study and identifies three participants who have been living and working in Viet Nam for over 20 years. The formal and semi-structured interviews are conducted and recorded for a duration of an hour until an hour and thirty minutes. The interview took place at interviewees' workplace in order to have a meaningful observation of their behaviors and interactions with employees and clients. A total of 36 questions were designed for self-description of participants' real life, working experience in Viet Nam and their successful management overseas.
The original Chinese transcriptions partially translated into English for citation in the study. Based on researched purpose and research questions, the analyzed data were coded and categorized into three pillars— (1) Personal experiences, (2) Intercultural communication and (3) Cultural adjustment.
The study drew some conclusions as follows: (1) Cross-cultural entrepreneurs leaned on their wealth of experiences, and their greatest enthusiasm to foster their pioneer business abroad. (2) Their extroverted personality with open mindsets facilitates their success in building a new relationship and pioneering overseas business. (3) They implemented the two-way communication with their employees, worker and business partners presenting their cultural understanding and adaptation. (4) The 3R’s approach for cultural adjustment that they identified effectively assist them in overcoming cultural barriers and building up both a social network and allow for business growth. (5) To remain competitive in a global economy, they maintain a continuous journey of learning, curiosity and significant modest attitudes. (6) The tacit cultural merits of both Taiwan and Vietnam also illustrated an integration of various cultural characteristics that shaped their personal philosophy of management behavior and spirit of their pioneering business.
The researcher realizes the importance of cross-cultural knowledge such as cross-cultural interaction, cultural adjustment through participants' career experiences. These are one of crucial factors to cross-cultural management training. The future research suggested exploring active and interactive approaches of cross-cultural training in the multicultural enterprises. Next, the current situation of application 3R's approach in the strategic management of the next Taiwanese entrepreneurs' generation in Vietnam should be concerned in future studies. Furthermore, future studies also suggested exploring the cross-cultural learning needs or the importance of cross-cultural competence of these Taiwanese youngsters.
Keywords: cross-cultural management, intercultural communication, overseas Taiwanese entrepreneurs
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