The study of experiential marketing strategy to aboriginal cultural innovation industry -mountain gate glass beads industry in pingdung city as example
碩士 === 元智大學 === 社會暨政策科學學系 === 107 === Glass beads have the potential of traditional culture and cultural creativity of Aboriginal people. Unfortunately, in the past, relevant research pointed out that Aboriginal handicrafts still lack proper marketing strategies and techniques, so that many handicra...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xfv3fj |