| Summary: | 碩士 === 元智大學 === 資訊傳播學系 === 107 === The increase in use of the Internet has led to online entertainment as one of the leisure activities enjoyed by people to relax and relieve stress in modern day. The gaming world is basically a microcosm of reality and the player takes up the role of a character in the game. In the game, the player can project the self-trait onto the character to gain a sense of equivalence as the character is the manifestation of self-identity in the gaming world. However, due to information inconsistency during the designing of game characters, the appearance of character sometimes hardly meets the player’s expectation or preference. In this study, DISC personality analysis and survey questionnaire were used to collect information on player personality and preferred character appearance in the game, “Blade & Soul”, in order to analyze various player personality traits in terms of choice of character appearances. This allowed game designer to have a better understanding of target audience’s preference of character appearance and hopefully, by the observation, it would help game designer in perfecting the design of a fun and comprehensive game.
The study result showed: 1. Online players often chose human race and spirit race; and 2. Male players of older age preferred the appearance of characters from human race, while younger female players preferred the look of spirit race. The DISC personality analysis would then summarize images of preferred character appearance by most players.
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