Study on the impact of Live-Streaming platform users giving virtual gifts

碩士 === 元智大學 === 經營管理碩士班(企業管理) === 107 === With the popularity of the Internet, the live-streaming platform has emerged in recent years. In the past, the discussion of live-streaming was mostly focused on user loyalty. In the study of live-streaming purchase, most of the products were sold, and less...

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Bibliographic Details
Main Authors: Szu-Ying Wu, 伍思穎
Other Authors: Chien-Te Ho
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/rnnksy