Study on the impact of Live-Streaming platform users giving virtual gifts
碩士 === 元智大學 === 經營管理碩士班(企業管理) === 107 === With the popularity of the Internet, the live-streaming platform has emerged in recent years. In the past, the discussion of live-streaming was mostly focused on user loyalty. In the study of live-streaming purchase, most of the products were sold, and less...
Main Authors: | Szu-Ying Wu, 伍思穎 |
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Other Authors: | Chien-Te Ho |
Format: | Others |
Language: | zh-TW |
Published: |
2019
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Online Access: | http://ndltd.ncl.edu.tw/handle/rnnksy |
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