Research on E-commerce Path of Traditional Auto Parts Industry-Example of a Company in Central Taiwan

• Main Authors: HSIEH, MING-CHAN, 謝明戰
• Other Authors: YANG, KUEN-FENG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/9rt4bq

碩士 === 逢甲大學 === 經營管理碩士在職學位學程 === 107 === In the age of informationization, business transactions are no longer the same as before. With the changes of the times, the trading model has become more diversified. The early processing and manufacturing industry is very prosperous. By cooperating with traders, it is possible to do business with foreign countries. Many processing manufacturers use the exhibition to expose their companies and open their own channels to communicate with the foreign customers. Since they can have direct connection, manufacturers could earn direct learning and improvement opportunities, process improvement, quality improvement, etc., creating a win-win situation. As for the well developed and globalized generation of information, the traditional processing and manufacturing industry, the exhibition is no longer the only exposure opportunity, and there are more opportunities for channel selection, such as B2B e-commerce platform, the client uses online inquiry, procurement, network Road integrated supply chain and industrial access network However, because the information technology personnel of small and medium-sized enterprises are relatively scarce and cannot be compared with large enterprises, it is quite important to understand the important key factors such as manpower, system and organization when importing e-commerce. In other words, how to successfully introduce e-commerce into the existing operating system? How to find a niche from the change? It is the key to business growth.