| Summary: | 碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 108 === The digitalization of music makes it easier for people to get music and enjoy music than ever before. With the rise of the platform economy, the platform operator has greatly changed the traditional music channel, and the business model has also changed. Taiwan has played a leading role in Chinese pop music for the past 40 years, leading to the development of this industry. However, new technology has brought about a new economic model. How should Taiwan respond to this wave of new technology and find out the vitality and turnaround of the Taiwanese Chinese pop music industry, which is the focus of this study.
The research will take the development process of Chinese popular music in the past 40 years as the background of research, and explore why Taiwan can lead the trend of Chinese popular music in the past 40 years. Under the impact of new technologies, these past competitive advantages will change with the business model. How should Taiwan’s Chinese pop music industry respond? How to continue the old advantages and develop new competitive advantages, I hope to find out the new opportunity of the next stage Chinese pop music industry through this research! The research focuses on research topics as follows:
Topic 1: Why can Taiwan lead the trend of Chinese pop music in the past 40 years?
Topic 2: Past Competitive Advantages Under the impact of new technologies, business models will also change. How should Taiwan's Chinese pop music industry respond?
Topic 3: How does Taiwan continue to have its old advantages and develop new competitive advantages, and find out the new opportunities for the development of the Chinese pop music industry in the next stage!
The study found that Taiwan's cultural conservatism constructs a good foundation for the development of the Chinese pop music industry, and continues to maintain a leading position in the creation of lyrics and MV production. The business model under the digital wave will extend from traditional record sales to artist brokerage, IP (Intellectual Property) license.
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