Consumer reactions to different forms of CSR communication
Aim Companies around the world are making sizeable investments into CSR initiatives, but ensuring appropriate returns on these investments remains challenging. Therefore, it is of value to study the communication of corporate CSR efforts. The purpose of this study is to investigate how consumers rea...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan Dalarna, Företagsekonomi
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:du-21879 |