Lätt att läsa men svårt att hitta? : En fallstudie av lättlästa böcker på Talavidskolans bibliotek
This thesis reports from a case study which aims to investigate how to improve and simplify book promotion, targeting students with reading difficulties. It also aims to investigate existing models which school libraries can use in promotion. The following questions are answered: How does display an...
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Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT
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ndltd-UPSALLA1-oai-DiVA.org-hb-110402016-10-15T05:12:53ZLätt att läsa men svårt att hitta? : En fallstudie av lättlästa böcker på Talavidskolans biblioteksweEasy to read but hard to find? : A case study of easy readers at the school library of TalavidskolanStenholm, ÅsaHögskolan i Borås, Akademin för bibliotek, information, pedagogik och IT2016lättlästskolbibliotekmarknadsföringThis thesis reports from a case study which aims to investigate how to improve and simplify book promotion, targeting students with reading difficulties. It also aims to investigate existing models which school libraries can use in promotion. The following questions are answered: How does display and shelving affect the number of loans? Can a marketing model be used successfully to analyze projects at a school library? The case studied was part of a project at the library of a Swedish primary school. The project's intention was to increase the circulation of easy-to-read books. These books were moved, re-labeled and displayed in different ways during the project. The study is based on statistics gathered by the school librarian, as well as an interview. To analyze the findings, an adapted version of Francois Colbert's Marketing Model for Cultural Enterprises was used. This proved to be a useful tool to plan and evaluate marketing projects. An issue in this case was that no clear goal was formulated when planning the project studied. The result of the case study shows that marketing is important. The statistical data showed a temporary decrease in the number of loans when books were re-shelved, but a longtime increase. All kinds of displaying increase the number of loans.Also shown was the benefit of librarians using an adapted tool, such as Colbert's model, to analyze and evaluate projects. However further adaptation is needed to obtain greater success. Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-11040Kandidatuppsats i biblioteks- och informationsvetenskap vid Institutionen Bibliotekshögskolan ; 2016:45application/pdfinfo:eu-repo/semantics/openAccess |
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lättläst skolbibliotek marknadsföring |
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lättläst skolbibliotek marknadsföring Stenholm, Åsa Lätt att läsa men svårt att hitta? : En fallstudie av lättlästa böcker på Talavidskolans bibliotek |
description |
This thesis reports from a case study which aims to investigate how to improve and simplify book promotion, targeting students with reading difficulties. It also aims to investigate existing models which school libraries can use in promotion. The following questions are answered: How does display and shelving affect the number of loans? Can a marketing model be used successfully to analyze projects at a school library? The case studied was part of a project at the library of a Swedish primary school. The project's intention was to increase the circulation of easy-to-read books. These books were moved, re-labeled and displayed in different ways during the project. The study is based on statistics gathered by the school librarian, as well as an interview. To analyze the findings, an adapted version of Francois Colbert's Marketing Model for Cultural Enterprises was used. This proved to be a useful tool to plan and evaluate marketing projects. An issue in this case was that no clear goal was formulated when planning the project studied. The result of the case study shows that marketing is important. The statistical data showed a temporary decrease in the number of loans when books were re-shelved, but a longtime increase. All kinds of displaying increase the number of loans.Also shown was the benefit of librarians using an adapted tool, such as Colbert's model, to analyze and evaluate projects. However further adaptation is needed to obtain greater success. |
author |
Stenholm, Åsa |
author_facet |
Stenholm, Åsa |
author_sort |
Stenholm, Åsa |
title |
Lätt att läsa men svårt att hitta? : En fallstudie av lättlästa böcker på Talavidskolans bibliotek |
title_short |
Lätt att läsa men svårt att hitta? : En fallstudie av lättlästa böcker på Talavidskolans bibliotek |
title_full |
Lätt att läsa men svårt att hitta? : En fallstudie av lättlästa böcker på Talavidskolans bibliotek |
title_fullStr |
Lätt att läsa men svårt att hitta? : En fallstudie av lättlästa böcker på Talavidskolans bibliotek |
title_full_unstemmed |
Lätt att läsa men svårt att hitta? : En fallstudie av lättlästa böcker på Talavidskolans bibliotek |
title_sort |
lätt att läsa men svårt att hitta? : en fallstudie av lättlästa böcker på talavidskolans bibliotek |
publisher |
Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT |
publishDate |
2016 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-11040 |
work_keys_str_mv |
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