Mass customisation i modebranschen : Hur mass customisation kan användas som ett konkurrenskraftigt koncept av modeföretag

As a result of a growing demand of fast produced fashion and new trends, it seems as if the consumers' needs are changing continuously. Furthermore, the product development of clothes often take place on expected demand and desires, several months in advance and not on request. The fashion indu...

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Bibliographic Details
Main Authors: Burman, Louise, Gustafsson, Malin
Format: Others
Language:Swedish
Published: Högskolan i Borås, Akademin för textil, teknik och ekonomi 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12728