Marknadsföring av folkbibliotekens tjänster en studie av ett hemsidesprojekt i Östergötland

• Main Author: Bergstedt, Eva
• Format: Others
• Language: Swedish
• Published: Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan 2004
• Subjects: library and information science; biblioteks- och informationsvetenskap; Social Sciences; Samhällsvetenskap
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16883

In the digital era, new services have entered the public libraries, like seeking information on the Internet, in databases, newspapers online etc. But many citizens do not know that these services exist. The libraries have a democratic responsibility to inform about them. In the county of Östergötland a project started in 2001 where libraries in five small municipalities built websites in which they present all their electronic services available. One of the aims was with the help of different kinds of marketing to reach special groups of people, like adult students, small companies and politicians. The project closed at the end of 2003. The purpose with this study is to through this website project focus on the marketing of public library services. The method used is qualitative interviews with the project manager and the five librarians. The study points out that the librarians did not have enough time to market their services, nor did they always have the right competence in marketing. If the public libraries want to stay in the front line of life-long learning and information seeking services, they must become better in marketing their services. It is also a question for the librarians as professionals. If they do not market themselves as professionals, others might take over. === Uppsatsnivå: D