What makes the difference? : a study of the purchase process from a buyer's perspective
The changing dynamics of the fashion retailing industry has progressed and become a global multibillion industry, (Solomon & Rabolt, 2007). It has put a lot of pressure on the fast fashion retailers were key strategies in order to maintain a strong position in market, must be established, (D...
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Akademin för textil, teknik och ekonomi
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-8296 |