Strategiska processer : vilka faktorer leder till en lyckad strategiimplementering?

• Main Authors: Gustafsson, Caroline, Henriksson, Anncharlotte
• Format: Others
• Language: Swedish
• Published: Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap 2010
• Subjects: företagsekonomi; strategiprocess; framgångsfaktorer; målstyrning; ledarskap; kommunikation; Business studies; Företagsekonomi
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-611

The purpose of this essay is to compare a theoretical strategic process model with the strategic work in a Swedish bank. The reason of the comparison was to identify which key success factors that is essential in strategic implementation processes. To make this study feasible three qualitative interviews were executed and it also presents data from a quantitative survey performed by the bank. The theory of the study examines eight different parts that needs to be looked at attentively when new strategies are formulated. The results points out that the work at large correspond, nevertheless the theoretical framework points out the importance of the business mission to impregnate the whole strategic process. This study did however find goal settings to be the strongest element in strategic processes. To support the argument this study presents the key success factor communication. The communication contributes to implement the initial view of the executives on to the operational level in companies. Nevertheless, communication is also a motivational factor since it handles the relationship between everyone in the organization and do therefore create teamwork and a shared view. The conclusion is therefore that without effective communication the implementation process fails.