Designkoncept av ”toycam” : Framtagning av koncept för analog kamera

• Main Author: Leo, Stefan
• Format: Others
• Language: Swedish
• Published: Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap 2011
• Subjects: Other industrial engineering and economics; Övrig industriell teknik och ekonomi
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-930

Analogue photography is something that many thought died out in the beginning of the 21’st century as a result of the digital revolution. But that’s not the case. As the digital revolution swept over the world a movement of analogue cameras, and so called toycams grew bigger. A toycam was a low quality, plastic, analogue camera, made to be manufactured and sold as cheaply as possible without any considerations of quality. Pictures produced by the camera are often soft focused with intense color changes and contrasts. Every once in a while an orange yellowish field will show up on the photos. This is caused by light leaks caused by the poor quality of the construction of the camera. While these qualities may be considered flaws they’re actually much of the reason to why people use and like toy cameras.  During the last ten years new production of old toycam models and completely new analogue cameras has been picked up. Every year a handful of new cameras enter the market and the interest and movement around toycams just seems to grow the further in to the digital era we get. But despite this, I as a dedicated toycam enthusiast, don’t sense that any real development is happening in the area. The movement is at a standstill.  The objective of the project has been to look for and develop something new, a new function that adds something to the market and movement. This has been done with the design process. The market has been studied and different concepts of form and functions have been developed. Users have been involved during the whole process, including during the final selection of concept. The result is a contemporary camera with discrete inspiration from cameras of the 50s’. But the main thing with the camera is a for compact- and toy cameras whole new feature – exchangeable film cartridges! Film can now be changed, in the middle of a roll in just a few seconds. Perfect when one wants to change film type or just don’t have the time to reload the camera! Flexibility!