Internationalization and entry strategy of enterprises

A lot of theories have been propounded that has made great contribution to the enterprise internationalization and entry strategy. However, no acceptable conclusion has been made on how firms internationalized and what is factors influenced firms choose their strategy. This development necessitat...

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Main Author: Gao, Dawei
Format: Others
Language:English
Published: Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET) 2008
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1754
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spelling ndltd-UPSALLA1-oai-DiVA.org-hh-17542013-01-08T13:17:07ZInternationalization and entry strategy of enterprisesengGao, DaweiHögskolan i Halmstad, Sektionen för ekonomi och teknik (SET)Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET)2008InternationalizationEntry strategyA lot of theories have been propounded that has made great contribution to the enterprise internationalization and entry strategy. However, no acceptable conclusion has been made on how firms internationalized and what is factors influenced firms choose their strategy. This development necessitates further study on the firms internationalization and entry strategy. Hence the research was explorative in nature and adductive approach was comprehensive adopted with interview. Further more, the firms have been using various approaches in entering their target market. Some prefer to consolidate their position at home and concentrated their efforts on exporting, while other took aggressive steps and invested directly in the foreign market. Thus, the study examined the entry strategy of firms, and the factors that influence the choice. This was aimed to gain deeper insight on how firms enter the target market. From the findings, it was revealed that, Huawei had adopted partnership, establishment of owned subsidiaries and make high technology co-operation in the world, while the company resorted to strategic alliance and joint venture after the China economic reformed till present moment. Moreover, we found that the owner and management exerted their influence on strategic direction of the firm, but the choice of entry strategy was mostly influenced by firm vision, business offering, resources and capacity, while market conditions acted as exogenous factors. Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1754Local 2082/2149application/pdfinfo:eu-repo/semantics/openAccess
collection NDLTD
language English
format Others
sources NDLTD
topic Internationalization
Entry strategy
spellingShingle Internationalization
Entry strategy
Gao, Dawei
Internationalization and entry strategy of enterprises
description A lot of theories have been propounded that has made great contribution to the enterprise internationalization and entry strategy. However, no acceptable conclusion has been made on how firms internationalized and what is factors influenced firms choose their strategy. This development necessitates further study on the firms internationalization and entry strategy. Hence the research was explorative in nature and adductive approach was comprehensive adopted with interview. Further more, the firms have been using various approaches in entering their target market. Some prefer to consolidate their position at home and concentrated their efforts on exporting, while other took aggressive steps and invested directly in the foreign market. Thus, the study examined the entry strategy of firms, and the factors that influence the choice. This was aimed to gain deeper insight on how firms enter the target market. From the findings, it was revealed that, Huawei had adopted partnership, establishment of owned subsidiaries and make high technology co-operation in the world, while the company resorted to strategic alliance and joint venture after the China economic reformed till present moment. Moreover, we found that the owner and management exerted their influence on strategic direction of the firm, but the choice of entry strategy was mostly influenced by firm vision, business offering, resources and capacity, while market conditions acted as exogenous factors.
author Gao, Dawei
author_facet Gao, Dawei
author_sort Gao, Dawei
title Internationalization and entry strategy of enterprises
title_short Internationalization and entry strategy of enterprises
title_full Internationalization and entry strategy of enterprises
title_fullStr Internationalization and entry strategy of enterprises
title_full_unstemmed Internationalization and entry strategy of enterprises
title_sort internationalization and entry strategy of enterprises
publisher Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
publishDate 2008
url http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1754
work_keys_str_mv AT gaodawei internationalizationandentrystrategyofenterprises
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