Marketing Strategies during financial crisis
The current financial crisis has spread around the world and no business sector has stayed untouched. While companies in some sectors have been forced to close down or lay off employees, companies in the food retail sector mainly have to adapt to their customers´ preferences, which according to Ang,...
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| Format: | Others |
| Language: | English |
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Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2547 |