att synas på internet - ett praktiskt företagsperspektiv

• Main Authors: Rippe, Martin, Thoong, Van
• Format: Others
• Language: Swedish
• Published: Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET) 2009
• Subjects: internet; online; företagsperspektiv; marknadsföring; viral; shopbots
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2991

Today Internet is clogged up and packed with homepages and information from both private persons and commercial companies. This has led to a decreased availability for a company to be noticed. The most common tool for consumers to use while searching for products online is via search engines. But because of the nature of these, not all companies can have good placements. Our research question was, "How do small online-companies attract consumers to their website"? The purpose of this thesis is to identify how a company works through online-communications and how to attract consumers to their home page. We also examine how companies with high placements in search engines differ in their work to attract consumers to their website in relation to companies with low placements in search engines. Furthermore, we also examine the practical work that is made to enhance the home page, as to make it easier for the customer and to enhance the probability of selling a first product. We were able to make a relevant questionnaire by reviewing new and relevant literature on subject’s field. Using telephone interviews we gather data for our empery. The uniqueness with this study is that we primarily look at relevant promotional aspects, which has not been considered adequately earlier, in the view of a practical perspective for a company. Our results were that in practice, to attract customers, a company primarily works to bee seen in search motors and in important places that are linked to the company's home page. The companies that were examined put a lot of effort to develop the homepage to make it easier for the customer. Also, the companies work with confiding proceedings through homepages so to make the customer attracted to the offerings and finally by the product. The study found differences in how companies handles their link-switching within the web, how they work with viral marketing and how they focus their work with shopbots depending whereas they score a high or a low placement in the editorial part of search engines.