Decision makers' use of Return on Marketing Investment metrics in the decision-making process
There is extensive literature written about how to calculate Return on Marketing Investment (ROMI) and its importance for marketing managers. However, there are not many studies made on how and when Return on Marketing Investment metrics are used in real life and if and how it is used to argue the v...
Main Authors: | Jönsson, Joanna, Zahn, Mikaela |
---|---|
Format: | Others |
Language: | English |
Published: |
Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap
2018
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37151 |
Similar Items
-
Marketing Investment Effectiveness of Small Clothing Firms in Sweden
by: Yañez, David, et al.
Published: (2015) -
Foreign investment decision-making in transition economies
by: Golubeva, Olga
Published: (2001) -
The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View
by: Månsson, Ludwig, et al.
Published: (2020) -
Investment decision-making : risks and returns between the property and stock markets in South Africa.
by: Asmal, Soraya.
Published: (2011) -
Stock Investment Decisions to Refund Level of Profits In Dealing Probability of Financial Market Risk
by: Fransiskus X Lara Aba, et al.
Published: (2018-11-01)