Virtual reality, a dream for marketers? : A study to research decision makers attitudes towards using virtual reality as a marketing strategy

Virtual reality, a dream for marketers? : A study to research decision makers attitudes towards using virtual reality as a marketing strategy

Bibliographic Details
Main Authors:	Bengtsson, Felicia, Savolainen, Stephanie
Format:	Others
Language:	English
Published:	2018
Subjects:	Business Administration Företagsekonomi
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37155

Similar Items

Virtual Reality in Marketing—An explorative study
by: Aofeng, Zhuang, et al.
Published: (2016)

Dreams and Reality in the Outdoors : A study of lifestyle marketing in the outdoor industry in Sweden
by: Bimbashi, Enri
Published: (2006)

Factors influencing attitudes towards VR as an advertising media : This paper will undego a study of what is effecting customer attitudes towards Virtual Reality as an advertising media
by: Tordsson, Frida, et al.
Published: (2018)

Decision makers' use of Return on Marketing Investment metrics in the decision-making process
by: Jönsson, Joanna, et al.
Published: (2018)

Unpacking the effect of Communication Quality on Creativity within Virtual Teams
by: Gaddas, Andrew, et al.
Published: (2020)

Are You Ready For a Virtual Reality Take Off? : A study on Swedish Companies' Perception of Virtual Reality Marketing
by: Risholm, Rebecka, et al.
Published: (2018)

INFLUENCER MARKETING-INLÄGGS PÅVERKAN PÅ FÖLJARES KÖPINTENTIONER
by: Wärja, Izabelle, et al.
Published: (2018)

The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View
by: Månsson, Ludwig, et al.
Published: (2020)

Consumer Acceptance of Mobile Augmented Reality Shopping Applications in Stationary Retail Trade
by: Janssen, Christina
Published: (2018)

En kvalitativ studie om hur Augmented Reality kan påverka konsumenters varumärkesuppfattning
by: Serukamba, Roxane, et al.
Published: (2019)

Leadership in a virtual work environment : A case study of managers perception of transition to virtual leadership
by: Bernhardsson, Felix, et al.
Published: (2021)

“Smart Money” in a bear market? : Swedish active equity mutual funds’ ability to add value towards investors in the bear market Q1 2020
by: Löfvenberg, Mattias, et al.
Published: (2020)

Let´s be EVERYWHERE: : Exploring consumer attitudes towards marketing overexposure through Influencer Marketing
by: Eklöf, Alexandra, et al.
Published: (2018)

Implementation and Perception of Modern Marketing : A qualitative study on Storytelling, Brand Identification, and Content Marketing used and perceived in a marketing perspective
by: Månsson, Sara, et al.
Published: (2017)

Transition Risk on a Consumer’s Journey : Influencing Concepts towards the occurrence of Transition Risk on a Consumer’s Journey on Virtual Reality Shopping
by: Gebremichael, Keariam, et al.
Published: (2020)

Influential Factors of Foreign Market Entry Modes : A case of Swedish MNCs into the Chinese Market
by: Basören, Berkan, et al.
Published: (2012)

The Impact of a Pandemic (COVID-19) on the Stock Markets : A Study on the Stock Markets of China, US and UK
by: Mike-Hana Fongang, Mundi, et al.
Published: (2020)

VIRTUAL REALITY IN WAKING AND DREAMING CONSCIOUSNESS
by: Allan eHobson, et al.
Published: (2014-10-01)

Exploring Proactive Market Strategies : Managing the Market to Create Value
by: Brege, Harald
Published: (2018)

Outcomes of personal branding in a virtual third place : A qualitative study on streamer-viewer relationships on Twitch.tv
by: Widell, Marcus, et al.
Published: (2020)

Virtual Reality in China: Is There a Sustainable Business Model for Virtual Reality Content Enterprises?
by: Yu Shan
Published: (2019-12-01)

Green Marketing Strategies
by: Solvalier, Ilona
Published: (2010)

CAPM and the state of the market's environment : Analysis of alpha under changing market conditions
by: Zurbins, Andrejs, et al.
Published: (2020)

The International Market Selection Process of Multinational Enterprises Expanding to Transition Economy Markets
by: Håkansson Modin, Martin, et al.
Published: (2017)

A Review of Exhibit Marketing : A Nordic School Perspective
by: Karlsson, Malin, et al.
Published: ()

Successful Methods of Viral Marketing
by: Ahlberg, Jakob
Published: (2018)

A Study of Virtual Reality System Design for Central Taiwan Dream Maker Base of National Formosa University
by: LIN, YA-CHUN, et al.
Published: (2018)

The modern-day warehouse employee : A study of augmented reality skills inside warehouses
by: Othman Aga, Abdulaziz, et al.
Published: (2020)

The development of experiential marketing and the e-commerce rise : An empirical study of the relationship between experiential marketing and e-commerce
by: Godron, Alban, et al.
Published: (2019)

Robo-advisors on the Swedish Market : From a Portfolio Management Perspective
by: Mhanga, Sebastian, et al.
Published: (2019)

Robot or Human? The Marketing Phenomenon of Virtual Influencers : A Case Study About Virtual Influencers’ Parasocial Interaction on Instagram
by: Molin, Victoria, et al.
Published: (2019)

Consumers' attitude towards locally produced food products : a study on how the Covid-19 pandemic might have affected consumers attitudes
by: Pedersen, Johanna, et al.
Published: (2021)

Adaptation of Trade Promotion and Advertising - Attitudes Towards Sexual Appeals
by: Friberg, Anna, et al.
Published: (2018)

Virtual Molten Salt Laboratory: Dream or Reality?
by: Gaune-Escard, Marcelle, et al.
Published: (2001-10-01)

Credibility of Green Marketing in the Fast Fashion Industry
by: Hagman, Olivia, et al.
Published: (2017)

The influence of guerrilla marketing on consumers’ purchasing behavior
by: Tarek Jawad Al Fattal, Zeineb, et al.
Published: (2021)

The impact of advertising exposure on attitudes and purchase intention : A quantitative study measuring the impact of Instagram advertising exposure on attitudes toward the ads and brands, and purchase intention of sportswear.
by: Brolin, Robert, et al.
Published: (2020)

Social media marketing of SMEs in regional Sweden : A study of the automotive sales industry
by: Björk, Robin, et al.
Published: (2019)

The Role Of Social Media Marketing Activities On Customer Satisfaction
by: Danho, Ninib, et al.
Published: (2020)

Consumer Attitudes toward Black Hats : An Exploratory Study of Motivational Designs in Gamification
by: Lazar, Yuri, et al.
Published: (2020)