Integrated Marketing Communications in Advertising

Integrated Marketing Communications in Advertising

This research is made with the aim of find out how Iberostar communicates its values through Offline and Online advertising campaigns and if those campaigns send the same message to the target audience

Bibliographic Details
Main Authors: Ayerra, Raquel, Jimenez, Manuel, Vega, Asier
Format: Others
Language:English
Published: Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET) 2007
Subjects:
Marketing
Communications
Advertising
IMC
Iberostar
Online
Offline
Strategy
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-852
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record_format oai_dc
spelling ndltd-UPSALLA1-oai-DiVA.org-hh-8522013-01-08T13:14:50ZIntegrated Marketing Communications in AdvertisingengAyerra, RaquelJimenez, ManuelVega, AsierHögskolan i Halmstad, Sektionen för ekonomi och teknik (SET)Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET)2007MarketingCommunicationsAdvertisingIMCIberostarOnlineOfflineStrategyThis research is made with the aim of find out how Iberostar communicates its values through Offline and Online advertising campaigns and if those campaigns send the same message to the target audience Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-852Local 2082/1212application/pdfinfo:eu-repo/semantics/openAccess
collection NDLTD
language English
format Others
sources NDLTD
topic Marketing
Communications
Advertising
IMC
Iberostar
Online
Offline
Strategy
spellingShingle Marketing
Communications
Advertising
IMC
Iberostar
Online
Offline
Strategy
Ayerra, Raquel
Jimenez, Manuel
Vega, Asier
Integrated Marketing Communications in Advertising
description This research is made with the aim of find out how Iberostar communicates its values through Offline and Online advertising campaigns and if those campaigns send the same message to the target audience
author Ayerra, Raquel
Jimenez, Manuel
Vega, Asier
author_facet Ayerra, Raquel
Jimenez, Manuel
Vega, Asier
author_sort Ayerra, Raquel
title Integrated Marketing Communications in Advertising
title_short Integrated Marketing Communications in Advertising
title_full Integrated Marketing Communications in Advertising
title_fullStr Integrated Marketing Communications in Advertising
title_full_unstemmed Integrated Marketing Communications in Advertising
title_sort integrated marketing communications in advertising
publisher Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET)
publishDate 2007
url http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-852
work_keys_str_mv AT ayerraraquel integratedmarketingcommunicationsinadvertising
AT jimenezmanuel integratedmarketingcommunicationsinadvertising
AT vegaasier integratedmarketingcommunicationsinadvertising
_version_ 1716513520505323520

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