Socially acceptable? : exploring consumer responses to marketing in social media

Socially acceptable? : exploring consumer responses to marketing in social media

<p>Diss. Stockholm : Handelshögskolan, 2012</p>

Bibliographic Details
Main Author: Colliander, Jonas
Format: Doctoral Thesis
Language:English
Published: Handelshögskolan i Stockholm, Institutionen för Marknadsföring och strategi 2012
Subjects:
Social media
Consumer responses
Sender origin
Source credibility
Signaling effects
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1930
http://nbn-resolving.de/urn:isbn:978-91-7258-873-8
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spelling ndltd-UPSALLA1-oai-DiVA.org-hhs-19302013-01-08T13:09:59ZSocially acceptable? : exploring consumer responses to marketing in social mediaengColliander, JonasHandelshögskolan i Stockholm, Institutionen för Marknadsföring och strategiStockholm : Stockholm School of Economics2012Social mediaConsumer responsesSender originSource credibilitySignaling effectsBusiness studiesFöretagsekonomi<p>Diss. Stockholm : Handelshögskolan, 2012</p>Doctoral thesis, comprehensive summaryinfo:eu-repo/semantics/doctoralThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1930urn:isbn:978-91-7258-873-8application/pdfinfo:eu-repo/semantics/openAccess
collection NDLTD
language English
format Doctoral Thesis
sources NDLTD
topic Social media
Consumer responses
Sender origin
Source credibility
Signaling effects
Business studies
Företagsekonomi
spellingShingle Social media
Consumer responses
Sender origin
Source credibility
Signaling effects
Business studies
Företagsekonomi
Colliander, Jonas
Socially acceptable? : exploring consumer responses to marketing in social media
description <p>Diss. Stockholm : Handelshögskolan, 2012</p>
author Colliander, Jonas
author_facet Colliander, Jonas
author_sort Colliander, Jonas
title Socially acceptable? : exploring consumer responses to marketing in social media
title_short Socially acceptable? : exploring consumer responses to marketing in social media
title_full Socially acceptable? : exploring consumer responses to marketing in social media
title_fullStr Socially acceptable? : exploring consumer responses to marketing in social media
title_full_unstemmed Socially acceptable? : exploring consumer responses to marketing in social media
title_sort socially acceptable? : exploring consumer responses to marketing in social media
publisher Handelshögskolan i Stockholm, Institutionen för Marknadsföring och strategi
publishDate 2012
url http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1930
http://nbn-resolving.de/urn:isbn:978-91-7258-873-8
work_keys_str_mv AT collianderjonas sociallyacceptableexploringconsumerresponsestomarketinginsocialmedia
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