Private label strategies in the Greek Food Retail Market:AB Vassilopoulos Private Label Line AB Bio

Private label strategies in the Greek Food Retail Market:AB Vassilopoulos Private Label Line AB Bio

Our aim is to examine from the marketing perspective how a food retailer such as AB Vassilopoulos approaches organic private label products sold in its premises under the brand “AB Bio”.

Bibliographic Details
Main Authors: Kourkoulos, Spiridon Savvas, Konstandakis, Georgios
Format: Others
Language:English
Published: Högskolan i Gävle, Avdelningen för ekonomi 2012
Subjects:
Private labels
Organic products
Food retail market
AB Vassilopoulos
AB Bio
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11331
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spelling ndltd-UPSALLA1-oai-DiVA.org-hig-113312013-01-08T13:38:19ZPrivate label strategies in the Greek Food Retail Market:AB Vassilopoulos Private Label Line AB BioengKourkoulos, Spiridon SavvasKonstandakis, GeorgiosHögskolan i Gävle, Avdelningen för ekonomiHögskolan i Gävle, Avdelningen för ekonomi2012Private labelsOrganic productsFood retail marketAB VassilopoulosAB BioOur aim is to examine from the marketing perspective how a food retailer such as AB Vassilopoulos approaches organic private label products sold in its premises under the brand “AB Bio”. Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11331application/pdfinfo:eu-repo/semantics/openAccess
collection NDLTD
language English
format Others
sources NDLTD
topic Private labels
Organic products
Food retail market
AB Vassilopoulos
AB Bio
spellingShingle Private labels
Organic products
Food retail market
AB Vassilopoulos
AB Bio
Kourkoulos, Spiridon Savvas
Konstandakis, Georgios
Private label strategies in the Greek Food Retail Market:AB Vassilopoulos Private Label Line AB Bio
description Our aim is to examine from the marketing perspective how a food retailer such as AB Vassilopoulos approaches organic private label products sold in its premises under the brand “AB Bio”.
author Kourkoulos, Spiridon Savvas
Konstandakis, Georgios
author_facet Kourkoulos, Spiridon Savvas
Konstandakis, Georgios
author_sort Kourkoulos, Spiridon Savvas
title Private label strategies in the Greek Food Retail Market:AB Vassilopoulos Private Label Line AB Bio
title_short Private label strategies in the Greek Food Retail Market:AB Vassilopoulos Private Label Line AB Bio
title_full Private label strategies in the Greek Food Retail Market:AB Vassilopoulos Private Label Line AB Bio
title_fullStr Private label strategies in the Greek Food Retail Market:AB Vassilopoulos Private Label Line AB Bio
title_full_unstemmed Private label strategies in the Greek Food Retail Market:AB Vassilopoulos Private Label Line AB Bio
title_sort private label strategies in the greek food retail market:ab vassilopoulos private label line ab bio
publisher Högskolan i Gävle, Avdelningen för ekonomi
publishDate 2012
url http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11331
work_keys_str_mv AT kourkoulosspiridonsavvas privatelabelstrategiesinthegreekfoodretailmarketabvassilopoulosprivatelabellineabbio
AT konstandakisgeorgios privatelabelstrategiesinthegreekfoodretailmarketabvassilopoulosprivatelabellineabbio
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