The impact of club card on store loyalty : An empirical study of a Swedish grocery retailer

The impact of club card on store loyalty : An empirical study of a Swedish grocery retailer

The aim of this study is to investigate whether club card loyalty have an impact on customers store loyalty. A secondary purpose is to distinguish which attributes of a loyalty card that ICA’s customers prefer, with the focus on the variables; direct- versus indirect rewards, monetary- versus nonmon...

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Bibliographic Details
Main Authors: Ahlström, Sofia, Wangsell, Niklas
Format: Others
Language:English
Published: Högskolan i Gävle, Avdelningen för ekonomi 2014
Subjects:
loyalty
loyalty programs
customer loyalty
club card
behavioral loyalty
attitudinal loyalty
rewards
grocery retailer
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-16241
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spelling ndltd-UPSALLA1-oai-DiVA.org-hig-162412014-02-13T05:41:31ZThe impact of club card on store loyalty : An empirical study of a Swedish grocery retailerengAhlström, SofiaWangsell, NiklasHögskolan i Gävle, Avdelningen för ekonomiHögskolan i Gävle, Avdelningen för ekonomi2014loyaltyloyalty programscustomer loyaltyclub cardbehavioral loyaltyattitudinal loyaltyrewardsgrocery retailerThe aim of this study is to investigate whether club card loyalty have an impact on customers store loyalty. A secondary purpose is to distinguish which attributes of a loyalty card that ICA’s customers prefer, with the focus on the variables; direct- versus indirect rewards, monetary- versus nonmonetary rewards, necessary- versus luxury rewards and immediate- versus delayed rewards. Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-16241application/pdfinfo:eu-repo/semantics/openAccess
collection NDLTD
language English
format Others
sources NDLTD
topic loyalty
loyalty programs
customer loyalty
club card
behavioral loyalty
attitudinal loyalty
rewards
grocery retailer
spellingShingle loyalty
loyalty programs
customer loyalty
club card
behavioral loyalty
attitudinal loyalty
rewards
grocery retailer
Ahlström, Sofia
Wangsell, Niklas
The impact of club card on store loyalty : An empirical study of a Swedish grocery retailer
description The aim of this study is to investigate whether club card loyalty have an impact on customers store loyalty. A secondary purpose is to distinguish which attributes of a loyalty card that ICA’s customers prefer, with the focus on the variables; direct- versus indirect rewards, monetary- versus nonmonetary rewards, necessary- versus luxury rewards and immediate- versus delayed rewards.
author Ahlström, Sofia
Wangsell, Niklas
author_facet Ahlström, Sofia
Wangsell, Niklas
author_sort Ahlström, Sofia
title The impact of club card on store loyalty : An empirical study of a Swedish grocery retailer
title_short The impact of club card on store loyalty : An empirical study of a Swedish grocery retailer
title_full The impact of club card on store loyalty : An empirical study of a Swedish grocery retailer
title_fullStr The impact of club card on store loyalty : An empirical study of a Swedish grocery retailer
title_full_unstemmed The impact of club card on store loyalty : An empirical study of a Swedish grocery retailer
title_sort impact of club card on store loyalty : an empirical study of a swedish grocery retailer
publisher Högskolan i Gävle, Avdelningen för ekonomi
publishDate 2014
url http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-16241
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