Humor i matbutiken : En kvalitativ studie om ICA-reklamen
The aim of this study is to analyze stereotypes in the ICA commercials during the period of 2014 and 2018. How are the characters represented from an intersectional perspective and how are they represented from a stereotyped perspective? Has there been any changes or developments between these years...
| Main Authors: | , , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Gävle, Media- och kommunikationsvetenskap
2019
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-30056 |
