Evaluatin Strategy for Candidates drug and implementation to product D : MBA-thesis in marketing

Biovitrumis is one of the larger biopharma companies in Euprope and conducts research in different niche areas. One of the interested areas for Biovitrum is Exocrine Pancreatic insufficiency. Biovitrum has a candidate drug (product D) in early development process for treatment of. Exocrine Pancreati...

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Bibliographic Details
Main Author: Ansari, Akbar
Format: Others
Language:English
Published: Högskolan i Gävle, Institutionen för ekonomi 2008
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-694