Consumer Trust in E-Commerce : An Analysis of Means Communicating Trustworthiness from a Buying Transaction Life Cycle Perspective

Trust is a major challenge to the consumer acceptance of e-commerce: the lack of trust is an important reason for the hesitant growth in e-commerce and for the reluctance of consumers to engage in online buying transaction. Communicating trustworthiness is therefore a major challenge companies encou...

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Bibliographic Details
Main Author: Schultz, Carsten
Format: Others
Language:English
Published: Högskolan i Skövde, Institutionen för kommunikation och information 2004
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-905

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