Customer Value in E-grocery : An investigation into Handla24 of ICA Bankeryd

Background Electronic commerce (EC) has become popular due to the increasing demand of efficiency in shopping. The reason for this trend is the changes in technology and socio-demography. E-grocery, therefore, appears to be a fresh and attractive business concept that creates customer value for com...

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Bibliographic Details
Main Authors: Nguyen Trong, Tuan, Phan Thi Khanh, Phuong, Pham, Hai Ly
Format: Others
Language:English
Published: Högskolan i Jönköping, Internationella Handelshögskolan 2010
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14018

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