Social Media Communication and Rhetoric in the Age of Weibo
The rapid rise and popularization of social media has a profound impact on the society today. The emergence of the social media broadens the channels of communication and the people's vision. Citizens can freely express information such as words and pictures, and freely exchange their views on...
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Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap
2017
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ndltd-UPSALLA1-oai-DiVA.org-hj-373242017-10-04T05:51:53ZSocial Media Communication and Rhetoric in the Age of WeiboengLi, XinHögskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap2017Social mediaSina WeiboRhetoricSocial media communicationMedia and CommunicationsMedie- och kommunikationsvetenskapThe rapid rise and popularization of social media has a profound impact on the society today. The emergence of the social media broadens the channels of communication and the people's vision. Citizens can freely express information such as words and pictures, and freely exchange their views on social media. This study will focus on Sina Weibo which is the most popular social media in China. The purpose of this research is to study how to attract so much attention by protagonist‘s post and this certain hot event. Simultaneously, it also focuses on attitude and opinions of audience through the comments of this incident. This research aims to do rhetoric analysis and content analysis by selecting the most popular posts and top 100 hot comments. It is interesting to discover that the most feasible ways of attracting attention are creating emotional response, strengthening credibility and persuading in rational approach. This event has received most of the audience support. The audience expressed their concern and compassion towards this event. They share the valuable information in the comments to express their feelings. However, there still exist some different opinions on it. Although it is hard to guarantee the same attitude of the spectators, the huge number of audience on Micro-blog is an important factor in the rapid spread of this event. Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37324Research Reports. School of Education and Communication, application/pdfinfo:eu-repo/semantics/openAccess |
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English |
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Social media Sina Weibo Rhetoric Social media communication Media and Communications Medie- och kommunikationsvetenskap |
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Social media Sina Weibo Rhetoric Social media communication Media and Communications Medie- och kommunikationsvetenskap Li, Xin Social Media Communication and Rhetoric in the Age of Weibo |
description |
The rapid rise and popularization of social media has a profound impact on the society today. The emergence of the social media broadens the channels of communication and the people's vision. Citizens can freely express information such as words and pictures, and freely exchange their views on social media. This study will focus on Sina Weibo which is the most popular social media in China. The purpose of this research is to study how to attract so much attention by protagonist‘s post and this certain hot event. Simultaneously, it also focuses on attitude and opinions of audience through the comments of this incident. This research aims to do rhetoric analysis and content analysis by selecting the most popular posts and top 100 hot comments. It is interesting to discover that the most feasible ways of attracting attention are creating emotional response, strengthening credibility and persuading in rational approach. This event has received most of the audience support. The audience expressed their concern and compassion towards this event. They share the valuable information in the comments to express their feelings. However, there still exist some different opinions on it. Although it is hard to guarantee the same attitude of the spectators, the huge number of audience on Micro-blog is an important factor in the rapid spread of this event. |
author |
Li, Xin |
author_facet |
Li, Xin |
author_sort |
Li, Xin |
title |
Social Media Communication and Rhetoric in the Age of Weibo |
title_short |
Social Media Communication and Rhetoric in the Age of Weibo |
title_full |
Social Media Communication and Rhetoric in the Age of Weibo |
title_fullStr |
Social Media Communication and Rhetoric in the Age of Weibo |
title_full_unstemmed |
Social Media Communication and Rhetoric in the Age of Weibo |
title_sort |
social media communication and rhetoric in the age of weibo |
publisher |
Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap |
publishDate |
2017 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37324 |
work_keys_str_mv |
AT lixin socialmediacommunicationandrhetoricintheageofweibo |
_version_ |
1718546298046513152 |