An investigation of online branding strategies in D2C firms : With an emphasis on social media
Main Authors: | Andersson, Alva, Baksås Martinsson, Elise, Kopakkala, Joona |
---|---|
Format: | Others |
Language: | English |
Published: |
2020
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48969 |
Similar Items
-
The effects of humorous and irritating advertising on brand perception in the food industry
by: Myllyoja, Holly, et al.
Published: (2020) -
Growth in established SMEs : Exploring the innovative and ambitious firm
by: Uddenberg, Anders
Published: (2015) -
The effect of gender diversity on firm performance : Evidence of Norway
by: van der Heijden, Jillian, et al.
Published: (2019) -
The transition from exploitation to exploration in young entrepreneurial firms
by: Leks, Klaudia, et al.
Published: (2018) -
Firm-level entrepreneurship and the internationalization of small and medium-sized enterprises
by: Hosseini, Mojtaba
Published: (2013)