Reconnect with readers : Does native advertising affect customer’s attitude towards online advertising?
Background - The thesis topic was selected because of the increased value of ads as a promotional tool and the growing avoidance arising from the exposure rate towards advertising. The principle of native advertising gives marketers a less intrusive pathway. Despite the increased trend and the benef...
Main Authors: | , |
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Format: | Others |
Language: | English |
Published: |
Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi
2020
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Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49261 |