The Key Value Components of a Customer Value Proposition for Free-Floating Car Sharing Services in the Nordics
A well-crafted, locally adapted customer value proposition (CVP) can aid businesses in attaining loyal customers. The main purpose of this research is to determine the key value components that should be considered for the development of a CVP, for free-floating car sharing services in the Nordic re...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Jönköping University, IHH, Företagsekonomi
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52829 |