Did you read the label? : an exploratory study on grocery shoppers’ brand loyalty and purchase intentions
Due to the rise of the internet, the mislabelling of food products has turned into a well-known phenomenon. There is an unsolved paradox concerning how the act of mislabelling may influence brand loyal grocery shoppers’ loyalty and purchase intentions towards their favourite food brands. To investig...
Main Authors: | Lundquist, Christopher, Mohammad, Anders |
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Format: | Others |
Language: | English |
Published: |
Högskolan Kristianstad, Avdelningen för ekonomi
2020
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-21176 |
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