An Exploration of the Contributing Factors - How can Chinese Apparel Companies build Global Brands in the European Market?
Nowadays having a global brand is essential in the business world and it is a goal for some Chinese apparel companies to pursue. The main purpose of this dissertation was to investigate the different views on the importance of the key factors influencing global brand building among the European cust...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
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Högskolan Kristianstad, Institutionen för ekonomi
2005
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-3430 |