| Summary: | This study examines how the magazines Kupé and Hit & Dit communicate both visually and in text, through their covers, and the strata of society that the magazines are targeting through that particular communication. In this study six covers have been analyzed, three for each company, where the selection of magazines is spread over time and seasons. The previous research that has been taken into account during the study has been a tool for understanding how design choices are not random and that there are several factors behind the use of celebrities on the covers of magazines. The study has a chronological disposition. The work was done in a chronological order and contains three parts, an introduction, an active mid-section and a concluding part. The theories used to carry out the analyses have been, denotation, connotation, anchorage, relay, commutation tests and habitus (cultural and economic capital). These theories have been used to study if the different elements follow any patterns, and thus possess properties that fit different strata of society. This study is a qualitative text analysis where we use a semiotic method. The Semiotic method is used to analyze the signs on the front pages of the magazines Kupé and Hit & Dit. Several work issues were constructed to provide a logical outline for the analyses and to make the analyses of each object coherent. The analyses were carried through, from the earliest number to the latest. It was revealed through the analyses how Kupé focused on known public figures or celebrities while Hit & Dit focused on activities. In the communication of the front pages of the magazines properties were found that were directly linked to Bourdieu’s concepts and theories, the space of lifestyles and the space of social positions. The theories explain where different life-style signs and social positions are situated within the cultural capital and the economic capital. The study identifies that Kupé’s communication possesses several characteristics linked to higher cultural and economic capital. At the same time, it highlights the fact that Hit & Dit’s communication also possesses some of these characteristics. The study discusses possible reasons for differencesin their communication, for example, it may be a question of the magazines’ budget and that Kupé possibly wants to compete with the airline companies. Towards the end, the implications for society were discussed. Studies in the field of public transport communication can cooperatively improve everyday life for people through further studies in the field.
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